The Adey Approach to Indy Arts Fundraising: How We Got a 20X Jump in Funds Raised in ONE NIGHT

I was standing in front of 100 audience members who had come for a free concert. We needed to get the money that was in their pockets, into baskets, so that Adey Bell’s first studio album Silver Wheel could be completed. Normally, there’s no particular urgency around when a relatively unknown ...

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